‘World’s first’ Brussels sprout hot sauce launched

Fiery condiment, which combines divisive vegetable with kimchi, green jalapeños and spices, hits Aldi shelves on Nov 28

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They are the famously divisive vegetable that makes a special appearance every Christmas, but now the Brussels sprout has taken on a surprising fiery twist – in the form of hot sauce.
Brussels Sprout Kimchi Hot Sauce will hit the shelves at Aldi on Nov 28 at a price of £3.49.
The controversial condiment, which Aldi claims is the world’s first of its kind, combines Brussels sprouts, kimchi, green jalapeños and spices, and is described as a “tangy, fiery kick that promises to take festive meals to new heights”.
It comes after Waitrose reported a boom in demand for fiery sauces in the UK.
Scientists have claimed the surge for spicy additions to meals is, in part, because shoppers want a powerful sense of taste after being affected by Covid.
Martyn Lee, Waitrose’s executive chef, said: “Some people whose sense of taste was affected by Covid are now more drawn to hot foods because they can taste this intense flavour.”
Brussels Sprout Kimchi Hot Sauce has been made in partnership with Sauce Shop after the condiment specialists experimented with fermenting sprouts.
Pam Digva, the co-owner of Sauce Shop, said: “We’ve taken our passion for fermentation and applied it to something unexpected – Brussels sprouts. Drizzle it over your Christmas dinner, spice up your Boxing Day sandwich or even add a kick to a turkey noodle stir fry, the possibilities are endless.”
Julie Ashfield, the managing director of buying at Aldi UK, added: “Love them or hate them, we’re confident this unique hot sauce will win over even the most sprout averse.”
Sprouts are part of the cabbage family, and are low in calories and high in Vitamin C.
Overcooking can make the buds grey and soft, and develop a strong flavour and odour that some people dislike.
Last year, a Tesco report found that 7 per cent of Gen Z planned to have hot sauce with their Christmas dinner.
The popular YouTube programme Hot Ones, which launched in 2015, is believed to have spurred interest in hot sauce among younger generations.
The show has featured British celebrities including Louis Theroux, James Corden and the England footballer Harry Kane, as well as the Oxford-born actress Florence Pugh.
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